SEO & Web Design for Nonprofits, Arts and Culture Organizations
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How to get your website ranked higher in Google
Web Development

Optimizing Website Performance

There are many aspects that search engines look at when ranking your business website. Website performance is one the major factors that search engines calculate in the algorithm. Content is the other major aspect.

In this article I discuss website optimization from the technical perspective. Optimizing website performance will increase speed and traffic, resulting in higher conversion rates. Your business website should be optimized to get the highest return on investment (ROI). Here are some quick performance optimization strategies for business websites.

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website strategies
Web Development

Website Strategies for Canadian Business

Website strategies are an important part of planning a business website. Canadians spend an average of 28 hours a week online. With the amount of time, they spend online their comfort level with purchasing products and services online has substantially increased over the past five years. Even though business owners know they should have a website in today’s marketplace, many don’t.

Why do businesses delay creating online identities for their business? Some business owners are not comfortable with technology. Others don’t have time. Many Canadian businesses are at a loss when it comes to what content they should put on a website. What website strategies should businesses use to appeal to the Canadian consumer?

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