Marketing
How to write the About page of a website.
Strategies on how to write the About page of your business website. For some people, writing can be a painful process. Writing about yourself? Even
Branding
Ready to get a website that works for your Arts & Culture Organization?
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Branding & Design
Logo design: Process for clients
Logo Design: What, How and Why. Logo design is an important part of a branding strategy. What is a logo? What makes a good logo?
Web Development
Website Strategies for Canadian Business
Website strategies are an important part of planning a business website. Canadians spend an average of 28 hours a week online. With the amount of time, they spend online their comfort level with purchasing products and services online has substantially increased over the past five years. Even though business owners know they should have a website in today’s marketplace, many don’t.
Why do businesses delay creating online identities for their business? Some business owners are not comfortable with technology. Others don’t have time. Many Canadian businesses are at a loss when it comes to what content they should put on a website. What website strategies should businesses use to appeal to the Canadian consumer?