Sarah Lipi approached me to design a website for her company Sarah Lipi Productions in the Fall of 2017. She wanted a website that presented a fun and professional persona and displayed her portfolio and services.
We settled on a fun colour palette of red, blue-grey and yellow to be her accent colour. I developed user journeys in her website that direct her visitors to her contact page. The primary goal was to have prospective customers contact her, while screening out those that weren’t serious leads. During her website strategy session she expressed a desire to showcase her videos prominently. We decided to showcase her demo reel on her homepage to quickly illustrate her talents. I also broke down her work process down is easily processed chunks of information on her website making it easy for potential clients to know what to expect upon hiring her.
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