Ruby Slippers Theatre
The problem was their website hadn’t been updated in several years. The website wasn’t showcasing what was currently playing prominently and wasn’t mobile responsive. They expressed a need to make it easier for potential theatre-goers to easily see what’s was playing and how to purchase tickets. They also needed to convey their mission statement and give donars easy online acces to donate to their performing arts company.
In order to convey the primary goal of selling more tickets, I decided to put the current season information directly on the homepage. Branding was taken from their existing collateral and logo design. We decided on a simple and modern style that was easy to read and featured their two main goals, ticket sales and donations, on the homepage.
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