Ruby Slippers Theatre
The website wasn’t showcasing Ruby Slippers Theatre’s productions in an accessible manner. It was difficult to see what was currently playing and wasn’t mobile responsive. RST expressed a need to make it easier for potential theatre-goers to easily see what’s was playing and how to purchase tickets. They also needed to convey their mission statement and give donors easy online access to donate to their performing arts company.
In order to convey the primary goal of selling more tickets, I decided to put the current season information directly on the homepage. Branding was taken from their existing collateral and logo design. We decided on a simple and modern style that was easy to read and featured their two main goals, ticket sales and donations, on the homepage.
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