How moodboards help build a strong brand that supports your business goals.
I recently had a client that was a little confused. After presenting a moodboard to her I had left her wondering what was the goal of it. I realized that by failing to tell her what the purpose of a moodboard was and why I was making it, I was making her feel lost. It’s easy to get lost in industry jargon and forget that not everyone knows what your talking about. My competent business client was wondering when the web design process was going to start – oops, fail on my part!
What is a Moodboard?
Moodboards detail how the brand is going to be visual represented.
A designer should consider how a client will react when presenting moodboards. They can be overwhelming if the client isn’t expecting them or understands their aim. Will they understand their purpose?
One book that talks about this subject is “Articulating Design Decisions: Communicate with Stakeholders, Keep your Sanity, and Deliver the Best User Experience by Tom Greever”.
A designer’s responsibility is to provide a smooth design process. A smooth design process builds trust and confidence in the designer’s abilities. I’m pleased to report that my client was happy again once I explained what the goal of a moodboard was and it’s goal.
Build a strong team
A moodboard often doesn’t include the actual imagery needed for the project. A moodboard can keep everyone involved with building your brand on the same page.
Has a moodboard helped you build a strong brand? Did you feel it was a useful part of the process? Comment below. Read more about website branding on my blog.