How to write the About page of a website.

By Erin Gleig, EMG Design

Strategies on how to write the About page of your business website.

For some people, writing can be a painful process. Writing about yourself? Even worse. Staring at a blank page not knowing where to even start. The About page of a website really isn’t about you, it’s about how you’re going to make your prospective customer’s life easier. It’s about them. At first, this may seem a bit counter-intuitive, especially if you’re new to marketing.Here are some tips to get you started writing your “About” page of your website.

Show value to your potential clients

When someone visits your website they’re interested in how you’re going to solve their problem. They are not interested in your life story. You have a short amount of time to impress your prospective client that you can help them. How are you going to help them? What are the benefits you will provide them? Tell them how you will provide value to them.

Identify your audience

Tell your reader who the website is for. State your location, your target audience. Yes, you get some visitors who won’t identify with your mentioned target audience, but that is all right. You are after quality; not quantity.

Tell your reader who the website is for.
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Company Bio

Now you can start talking about your company. Generally, talk about your company history and how it could potentially help your client. This is your chance to add some credibility to your business. Is your company involved with the community? State how your company has supported your community. How did your company get started? When did it start? Why did you start the company? Are you filling a need that the community was asking for? You could mention big jobs that you’ve done in the past.

Personal Bio

Finally, you can now talk a bit about yourself. Mainly share how your life relates to your business. You don’t need to get too personal – and you shouldn’t. Keep in mind, you are always writing on how you can help your potential customer.

Call to Action

Remember to end with your call to action! What do you want them to do?

Do you have any other tips to share on how to write the ‘About’ page of your website? Please let me know.

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Erin Gleig

Erin Gleig builds marketable online identities for Arts, Culture and Non-profit organizations. She is the owner of EMG Design, a digital design studio in Delta, Canada. Connect with Erin at Twitter @designemg.

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