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Ensemble Theatre Company – Social Media
Social Media Coordinator, Consultant contract: Ensemble Theatre Company
Campaign: 8th Annual Repertory Festival
Objective: Short-term social media consulting contract for a 2-week theatre festival by Ensemble Theatre Company. Responsible for social media content development, monitoring, email marketing, and designing digital ads for Google and third-party media outlets. Increased Facebook reach by 360% and Instagram reach by 301%.
- Created content across client's social media channels ensuring a cohesive online brand identity.
- Developed and edited video content for Facebook and Instagram resulting in a significant growth.
- Collaborated with producers to design organic and paid media campaigns.
- Monitored client social media accounts to identify content for paid promotions.
- Engaged with audience on client social media accounts bringing awareness to upcoming theatre productions.
"Erin understands the needs of her clients - in our case, a company with a 20+ year production history, and some measure of branding and nomenclature already in place.
Erin not only worked tirelessly to promote the established aspects of our brand, but also suggested and implemented strategies to expand on those established ideas, and deliver social media promotions to reach patrons outside of our traditional audience base.
In addition to our social media needs, Erin also was a godsend in having extensive experience with graphic design and video production and editing - work that had historically stretched our already over-burdened admin team. We were able to instead offload all our social media graphic design and video needs into her hands, lightening our workload, while benefitting from Erin's fresh, creative perspective as well.
Erin's talents, demeanour, personableness, and integrity lead me to recommend her to anyone looking for excellent social media promotions/campaigns, be they in the corporate or non-profit sector."
Erin not only worked tirelessly to promote the established aspects of our brand, but also suggested and implemented strategies to expand on those established ideas, and deliver social media promotions to reach patrons outside of our traditional audience base.
In addition to our social media needs, Erin also was a godsend in having extensive experience with graphic design and video production and editing - work that had historically stretched our already over-burdened admin team. We were able to instead offload all our social media graphic design and video needs into her hands, lightening our workload, while benefitting from Erin's fresh, creative perspective as well.
Erin's talents, demeanour, personableness, and integrity lead me to recommend her to anyone looking for excellent social media promotions/campaigns, be they in the corporate or non-profit sector."
Tariq Leslie
Artistic Director, Ensemble Theatre Company