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Is your website not ranking very high in search results? Are visitors leaving your website fast? You may have items on your website that are hurting your ranking in search engines. If a user can’t find or navigate through your website you will lose potential business. Websites are often the first impression of your company to a potential customer. Websites need to perform well to beat the competition and rank higher in search rankings. Here are 5 items that will hurt your website:
Time is a precious resource. As busy entrepreneurs, we schedule every minute of our business day to be efficient. What if you could offload some of that work onto your business website? Save yourself time and end the frustration of dealing with dead ends and tedious tasks. Put your website to work! Think of your business website as your employee and make it work for you. It can be more than just promotional marketing material. We all want more time in our day, and your website can do at least some of the heavy lifting! Here are four ways to get your business website working for you and save you time. As the cliché goes, “Time is money!”
There are many aspects that search engines look at when ranking your business website. Website performance is one the major factors that search engines calculate in the algorithm. Content is the other major aspect.
In this article I discuss website optimization from the technical perspective. Optimizing website performance will increase speed and traffic, resulting in higher conversion rates. Your business website should be optimized to get the highest return on investment (ROI). Here are some quick performance optimization strategies for business websites.
Website strategies are an important part of planning a business website. Canadians spend an average of 28 hours a week online. With the amount of time, they spend online their comfort level with purchasing products and services online has substantially increased over the past five years. Even though business owners know they should have a website in today’s marketplace, many don’t.
Why do businesses delay creating online identities for their business? Some business owners are not comfortable with technology. Others don’t have time. Many Canadian businesses are at a loss when it comes to what content they should put on a website. What website strategies should businesses use to appeal to the Canadian consumer?